Pros and Cons of Nostalgia

Question 1:What are some of the major advantages and disadvantages of nostalgia marketing?

Some advantages of nostalgia are the most obvious one such as it is less costly at times of economic uncertainty. One advantage I think that is more important is how a consumer reacts to that nostalgia because when a consumer remembers the past they tend to remember the good moments and therefore they feel young again. Disadvantages of nostalgia marketing is when consumers did not have a good experience with a brand, then there is no point because that is a stump in the road for that brand which affects the rest of the products under that brand, they can't use this strategy to sell more, reinventing of the brand needs to be done.

Question 2: Are there some products or brands for which this strategy may not be successful? Why not?

Nostalgia marketing is a good strategy to use when a company is on a budget and wants to sell more of their products. Although this is true, this strategy does not work for all products and brands. If a consumer had a bad experience with a certain brand, it is certain that they do not like being remembered of that bad experience. An example of a good use of the nostalgia strategy is comic books. Your fathers remember reading Marvel brand comics of superheroes back in their day which was a good experience for them. Now all those comics are being brought back with the use of movies. Spider-man, Captain America, the Hulk are all superheroes that have their own stories and movies have brought those stories to life.