Stereotypes in Advertising

While advertisements are meant to persuade consumers to buy a certain product, not only is the product and a message being portrayed but they make also portray stereotypes in their ads. Stereotypes in ads may include certain characteristics of a race of people.  Stereotypes could be negative or positive but often they are negative characteristics that are portrayed in advertisements. It should never be right to racially stereotype for advertising purposes, Everyone is able to see an advertisement since it is public. If an ad had a racial stereotype the company responsible for making it public will cause many people of that race to be upset and that will be bad for sales of their product, idea or service. Racial stereotyping is not a thing of the past, it's a thing of the future because it will always be present. Just as comedian stand-ups began with jokes about stereotypes, advertising and stereotypes go hand in hand one way or another because it brings humor to people who see it and understand it. Advertisers do have ethical responsibilities but they put them in the back of the heads because what is more important is selling their products or services.

In this Italian advertisement for a detergent the stereotype that is portrayed her in the color of skin. In this case this stereotype is mostly positive because it depicts people with dark skin as muscular. The message in this advertisement is that "once you go black, you never come back"

In this advertisement for Tecate beer, the stereotype in it for this particular beer is that beer is like a woman but more specifically a "Latina" since the beer is imported from Mexico. The stereotype here could be that only Mexican beer could get you a "Latina".