Dietmar Dahmen's Presentation

Dietmar Dahmen's presentation was very intriguing from how technology has changed advertising to how a virtual urbanization is occurring now and will continue to escalate in the near future. He talked about how mobile phones with a web access have caused advertising to be abundant because not only does advertising reach everyone through billboards,  television, radio, internet but now they reach people on their mobile phone or smartphone. According to Dietmar there is 6 billion mobile phones as of February 2011 and that is a lot of people to be advertised to.

Another component of his presentation that I thought was interesting was how connectivity is the idea of now. Connectivity of devices such as your phone, your laptop, even your television allows people to get information. One example of connectivity is Google because once you create an account you can use Google Drive which is similar to Dropbox. This allows documents on your computer to be synced and uploaded instantly to your account and be accessed through a mobile phone. There is also Google Wallet in which you can allow your phone to be your source of paying instead of using a credit card or cash. Connectivity of devices opens a door to connectivity of ideas because now people can instantly share information though blogs, re-posts, Facebook, Twitter, different means of acquiring information also known as the virtual urbanization. One of the most interesting comparisons that Dietmar did was that the industrial revolution was all about "muscle" while the digital revolution was about "brain". This I feel is true because technology has helped us acquire knowledge and information on numerous topics.

Here is a commercial for Google Drive and their connectivity of devices and information.

This one is for Google Wallet, connecting your credit, debit, and rewards cards on your phone for easy access.