1. Interruptive Advertising is known as a derogatory term for the constant advertising, promotion and public relations. It is considered an annoying way to get people to buy your product or service.Various techniques that by which Interruptive Advertising include telemarketing, print advertising, direct mail, E-mail spam and TV/Radio advertisements.
2. One main reason why interruptive advertising suits companies is because it generates quick results which make way for a more scientific way to measure sales. This is possible when a company has sufficient funds and management wants quick results. Constant advertising of something that a consumer does not want might still make that consumer buy the product or service just so they can stop being bothered. This is a main pro that although it is annoying it still produces fast results.
A reason why interruptive advertising doesn't appeal to consumers is because it sometimes annoys them being reminded of a product or service that they simply do not want. Telemarketing for example is known to annoy people because companies want to persuade a person to buy a product or service. Most people click right away, they don't want to hear it. Another example why this type of advertising is annoying is through E-mail spam. No one really likes opening their E-mail account and seeing 50-100 messages daily that have no importance for the consumer. These messages known as spam get deleted all the time so why send them in the first place?
3. The "elephant in the room" is a term used for an issue that everyone is aware of but won't do anything about it. The issue with television is that because of its interruptive advertising more and more people are moving away from television. These people are moving to video streaming websites where television shows, movies, sports and news are able to be seen. Some of these websites include Netflix, where there is absolutely no ads, therefore the consumer doesn't have to be interrupted from their show. Other websites include Hulu where interruptive advertisements are present but for a price of 9.99, a consumer can take them off. Television ads have to adapt to this movement and offer ads that are more compelling to the consumer so they wont click away.
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