Blackberry or Fail-berry?

When Research In Motion (RIM) introduced the original Blackberry, it was a success because of the way the phone was made. It appealed to businesses because of how easy it did the job from delivering emails, sending text messages to making calls.

RIM will release their new Blackberry Z10 phone and it will be available on the AT&T carrier on March 22nd. Consumer behavior shows that there has not been much fuss about this new smartphone because of the advertisements for Samsung. Blackberry Z10 lacked advertisement and because of this, the new smartphone is not very anticipated by consumers who are either for the new proposed Galaxy S 4 or own an iPhone.

Lack of advertisement in the United States is definitely crucial, a country where advertising is ubiquitous and where consumers could be obtained. This is why Samsung has made a good number of ads, which is raising expectations for their new phone.

The Blackberry Z10 has been released in the United Kingdom, Canada and India and consumers have already had negative opinions about this phone. One negative thing about the Z10 is the maps feature because it does not even compare to Google Maps. Other consumers are skeptic of  the new design because it looks nothing like the original Blackberry. Although this phone has not yet been released in the United States consumer behavior shows that this phone will not come close to the smartphones from Samsung and Apple.

Getting Rid of Plastic

We are indeed hurting the environment because of the amount of litter that we humans create which ends up in the ocean. Plastic bags and foam foodware are two types of litter that is often found in the ocean. This type of litter is a danger to marine life because many animals die from eating plastic or getting trapped in it. In order to reduce the amount of debris a proposed ban has been brought up. As a result the South Orange County Chapter of the Surfrider Foundation has created a campaign to ban plastic bags from supermarkets and ban foam foodware from restaurants. The main focus of this environmental campaign is to make our oceans cleaner for sake of animals and the environment. The theme of this campaign is "Rise Above Plastics" This campaign uses social media to advertise their ideas, vision and missions statement. Facebook is a main social media site that this campaign uses.

facebook.com/surfrider  

These are some of the ads on the Surfriders Foundation Facebook page. The first ad promotes the common litter found in the ocean which includes items made up of plastic. The second ad for this campaign promotes the idea that surfers are helping out because they too, care for having cleaner beaches and oceans.

  

This campaign also used the social site YouTube to advertise how many animals die because of our litter.